Home | Web Marketing | Why your business needs SEO

Prospective Customers are looking for You

Are they going to find you or your competition?

An effective working website is the most cost-effective advertising, marketing, informational and promotional medium available to businesses of any size. It’s imperative, especially as a small business competing with larger businesses, to optimize your site for search engines using keywords or keyword phrases. Most people don’t look past (at most!) the third page of search engine results when they’re searching for something online. Using search engine optimization is the best way to get your site noticed by the search engines.

By using good search engine optimization techniques for your website, you can boost your rankings on search engines. There are many steps to optimizing your site:

  1. Knowing your online competition
  2. Picking out targeted keywords and phrases
  3. Submitting your site to search engines
  4. Rewriting and revising your content using your keywords and phrases in it
  5. Making sure you don’t have any “unethical” SEO items on your site that may “blackball” your site from the search engines
  6. Using meta tags properly
  7. Making sure your site is properly designed and looking good
  8. Keeping on top of your site rankings and freshening your content to bump your ratings even more

Now, you’ve researched where you want to be on search engines like Google and Yahoo, but you still have no idea where to start? Look into hiring an SEO guru to help you through the steps or do this part for you. Most SEO gurus will ask for a list of keywords that they will then optimize with keyword tools or help you research to make sure that those are the best keywords for you to use.

Working with someone to achieve higher search engine rankings may take up to several months. The initial part of the project will come in the form of search engine submissions and meta tag keywords, plus they will work with you for keyword-rich content on your sites. Then, over the next few weeks/months, they should help you to track your placement on the search engines and suggest other changes to bump your ratings higher.

Search engine optimization is not a quick project… It takes research and work. If your first try doesn’t reap the benefits you were looking for, keep trying to redefine your niche/target keywords and phrases. But, optimizing your site does work and is worth it in the end.

World Web Works has a unique, proven and highly-effective program to maximize your search engine results.

3W’s Critical Steps for Successful SEO

  1. Initial Optimization - Design, Implementation, and SEO Structuring Techniques.
  2. Ongoing Linking & Optimization - Link Building, Networking, Interlinking, Competition Comparison, updates and new tactic implementation. Metatag and keyword review, analysis and adjustments.
  3. Press Releases and Authority Articles, SEO Writing – Write, optimize and publish industry related articles and press releases. These build a powerful industry specific value…called “authority pages”. A two for one “bang for your buck” (PR and SEO value)
  4. Statistics & Reporting – Get live stats on your traffic, how they behave and reports on your SEO progress.

1. Initial Optimization: (Starting at $995)

  • Up to ___ keywords or phrases (This number will determine your price…from 10-100)
  • Research to determine best use keywords
  • Our unique optimization and structuring of your HTML to be SE friendly.
  • Constructing Anchor text links for future interlinking and inbound linking strategies.
  • Meta Tag optimization home page, Title tag optimization for all main pages on homepage top navigation.
  • Create interlinking strategy, site maps to maximize PageRank value.
  • Keyword density check
  • Write SEO home page copy to maximize results. Also available as article for release as ongoing, if contracted.
  • Partner linking implementation
  • Design/Build of SEO areas for core pages.
  • Build Linking sub page.
  • Other optimization "secrets" that will remain so!




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More On Internet Marketing Companies

The difference between SEO and SEM

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are not identical. These processes go hand in hand but are often thought of with only a diminutive differentiation. Search Engine Optimization is what is done to your site to ensure that the search engines rate your site well and you have a easy to use web site with search engine friendly (SEF) Menus and SEF URLS that Google, Yahoo, MSN and Ask.com can crawl through. Search Engine Marketing is doing the advertising and marketing of your site. Ironical this is all done "offsite" whereas SEO is mostly done "onsite". SEO is a more technical process than SEM and involves a deeper understanding of search engine algorithms.

Search Engine Optimization

Search Engine Optimization, or SEO, is the process of assisting the search engines in ranking your web pages by improving the on page features of your website and by promoting it through link building strategies like blogs, articles, and reciprocal link requests. The focus isn’t so much on traffic building. Rather, you are simply trying to ensure that the search engines rank your site well for your important keywords.

Search Engine Marketing

Search engine optimization is a branch of search engine marketing. With Search Engine Marketing (SEM) you are promoting your website by promoting it in various ways that get it noticed in the search engines. It is more than simply improving your website through SEO, though it does include that. SEM also includes pay-per-click advertising, inclusion fee listings, social media optimization, directory submissions, and related marketing tactics. All of these marketing strategies are designed to get your site noticed by the search engines so that you rank well for your important keywords. Notice, however, that SEO focuses more on your website whereas SEM might not necessarily be about your website but in how you promote it.

Pay-for-inclusion

Many SEM companies guarantee your site will be indexed by the search engines within a short period of time, and if you really want to you can directly submit your site to the engines. DO NOT do this until your site is properly prepaired and do not resubmit multiple times, as this is a form of spamming for which you may be penalized. Patience is the key.

Traditional Ads (PPC - Pay Per Click): Ads are displayed on the SERP (Search Engine Results Page). Generally these are text based ads written by the SEO/SEM advertiser. Ads are based on the Keyword entered in the search and fees are triggered by impressions. You pay for the ad even if it is not clicked through. You want to work with your SEO/SEM advertiser so that your ads Click Through Rate has a high percentage. You can easily spend hundreds a day for very little ROI.

Internet Marketing

Internet Marketing is a much broader term than either SEO or SEM. In fact, search engine marketing is a subset or branch of Internet Marketing. A good definition of Internet marketing takes into consideration all forms of media available through digital delivery. Therefore, this term must encompass a broad array of strategies that you can use to market your website and your business. Internet Marketing includes such activities as e-mail marketing, banner advertising, affiliate marketing, e-book downloads, podcasting, video marketing, viral marketing, RSS, and anything that uses the Internet as a mode of delivery for the purpose of promoting your business.