Macromedia® ColdFusionwhat's not to love?
Macromedia® ColdFusion is a database application server and programming language (called CFML for ColdFusion Markup Language) that dramatically simplified the process of dynamically publishing database content on web pages. Adobe ColdFusion software makes Internet application development and deployment faster and easier than any other solution available today. More than 300,000 developers at over 10,000 companies worldwide rely on ColdFusion to quickly build and deploy powerful Internet applications. It is the leading commercial application server, and is used by over 75% of the Fortune 100. The functionality of ColdFusion expanded beyond database connectivity to include a broad collection of out-of-the-box services for building all kinds of Internet applications. ColdFusion offers developers unique ways to solve today's Internet application challenges and it does so with the same benefits of simplicity and productivity that have been a hallmark of ColdFusion since 1995. ColdFusion runs natively on J2EE application servers and can easily extend or integrate with Java, .NET, Microsoft Exchange Server, web services, and more. As a product owned by The Adobe Corp., it has been modified to integrate well with Macromedia Flash. Flash is often used for animation, intros, advertisements, and special effects, but Flash can do a whole lot more too. Flash can also be used as a front end for Internet based applications, and ColdFusion is ideally suited to be the back-end powering your Flash applications. ColdFusion and Flash are designed to talk to each other allowing you to build client-server type applications easily and effectively – Flash as the client and ColdFusion as the server. It's a bridge between the Internet and nearly all enterprise data and infrastructure services. Out of the box, ColdFusion offers unique features, not included with other technologies, to help you build better Internet applications. You can use PDF documents and forms, create rich Internet applications with Adobe Flex™ or Ajax, create structured reports for the web or other office document formats, implement full text searching, and more. The latest version of ColdFusion (the first built entirely by Macromedia) was built by the largest product development team ever with the greatest budget and resource allocation of any ColdFusion to date. That alone is testament to Macromedia's commitment to ColdFusion and the ColdFusion community. |
 |
Free review and analysis of your current site and it’s effectiveness in your marketplace.
>> Review Me!
Learn which marketing techniques work best, which don't, the latest marketing news and more from the 3W Marketing Report.
>> Sign Up!
Schedule a brainstorming session...we'll show you our favorite designs, strategies, share ideas and walk you through our informative site!
>> Show Me
Take this short branding/company image test - to see how
effective your brand really is! >> Quiz Me!
|
The difference between SEO and SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are not identical. These processes go hand in hand but are often thought of with only a diminutive differentiation. Search Engine Optimization is what is done to your site to ensure that the search engines rate your site well and you have a easy to use web site with search engine friendly (SEF) Menus and SEF URLS that Google, Yahoo, MSN and Ask.com can crawl through. Search Engine Marketing is doing the advertising and marketing of your site. Ironical this is all done "offsite" whereas SEO is mostly done "onsite". SEO is a more technical process than SEM and involves a deeper understanding of search engine algorithms.
Search Engine Optimization
Search Engine Optimization, or SEO, is the process of assisting the search engines in ranking your web pages by improving the on page features of your website and by promoting it through link building strategies like blogs, articles, and reciprocal link requests. The focus isn’t so much on traffic building. Rather, you are simply trying to ensure that the search engines rank your site well for your important keywords.
Search Engine Marketing
Search engine optimization is a branch of search engine marketing. With Search Engine Marketing (SEM) you are promoting your website by promoting it in various ways that get it noticed in the search engines. It is more than simply improving your website through SEO, though it does include that. SEM also includes pay-per-click advertising, inclusion fee listings, social media optimization, directory submissions, and related marketing tactics. All of these marketing strategies are designed to get your site noticed by the search engines so that you rank well for your important keywords. Notice, however, that SEO focuses more on your website whereas SEM might not necessarily be about your website but in how you promote it.
Pay-for-inclusion
Many SEM companies guarantee your site will be indexed by the search engines within a short period of time, and if you really want to you can directly submit your site to the engines. DO NOT do this until your site is properly prepaired and do not resubmit multiple times, as this is a form of spamming for which you may be penalized. Patience is the key.
Traditional Ads (PPC - Pay Per Click): Ads are displayed on the SERP (Search Engine Results Page). Generally these are text based ads written by the SEO/SEM advertiser. Ads are based on the Keyword entered in the search and fees are triggered by impressions. You pay for the ad even if it is not clicked through. You want to work with your SEO/SEM advertiser so that your ads Click Through Rate has a high percentage. You can easily spend hundreds a day for very little ROI.
Internet Marketing
Internet Marketing is a much broader term than either SEO or SEM. In fact, search engine marketing is a subset or branch of Internet Marketing. A good definition of Internet marketing takes into consideration all forms of media available through digital delivery. Therefore, this term must encompass a broad array of strategies that you can use to market your website and your business. Internet Marketing includes such activities as e-mail marketing, banner advertising, affiliate marketing, e-book downloads, podcasting, video marketing, viral marketing, RSS, and anything that uses the Internet as a mode of delivery for the purpose of promoting your business.